Restaurant online ordering cost 2026

First-party online ordering bundled in Toast / SpotOn / Lightspeed costs $0 marginal. Marketplace commission runs 15%-30% per order. The breakeven is 70-90 orders per month, depending on average ticket.

First-party pricing

Toast Online Ordering bundled in Core Toast Online Ordering · 2026-06-20. SpotOn bundled in Counter Service. Lightspeed bundled in Pro tier.

Standalone first-party (ChowNow, BentoBox) starts around $99-$199/mo.

Marketplace commissions

DoorDash Storefront 0% for first-party storefront, 15%-30% for marketplace orders DoorDash Storefront · 2026-06-20. Uber Eats 15%-30%. Grubhub 20%-30%. Stack two and all-in marketplace take exceeds 40% on incremental orders.

Aggregators (Otter, Deliverect, Cuboh, Chowly)

Order aggregators consolidate marketplace channels into one tablet/integration. Otter publishes pricing Otter pricing · 2026-06-20. Deliverect tiered Deliverect pricing · 2026-06-20. Cuboh and Chowly quote-driven.

Breakeven math

At average ticket $42 and marketplace commission 25%, marketplace cost per order = $10.50. First-party fixed cost $99/mo / 70 orders = $1.41 per order plus first-party processing 2.6% = $1.10. First-party total cost per order ~$2.50. Marketplace ~$10.50. Breakeven at approximately 9-10 orders/month covered, but each marginal first-party order saves ~$8. Above 70-90 first-party orders/month, first-party dominates economically.